Mammoth Lakes Tourism Board Agenda

Wednesday, October 06, 2021 at 1:00 P.m. - 3:00 P.m.

437 Old Mammoth Road, Suite Z, Mammoth Lakes

Members of the Board

• Chair Jeremy Goico,
• Vice Chair Pat Foster,
• Treasurer John Morris,
• Secretary Jess Karell,
• Board Member Lynda Salcido,
• Board Member Eric Clark,
• Board Member John Mendel,
• and Board Member Larry Crabb

NOTE: In compliance with the Americans with Disabilities Act, if you need special assistance to participate in this meeting, please contact the Town of Mammoth Lakes at [phone]. Notification 48 hours prior to the meeting will enable the Town to make reasonable arrangements to ensure accessibility to this meeting. (28 CFR 13.102-35.104 ADA Title II)

 

NOTE: Materials related to an item on this agenda submitted after distribution of the agenda packet are available for public inspection in the Town Offices located at 437 Old Mammoth Road, Suite 230 during normal business hours. Such documents are also available on the Town of Mammoth Lakes website at www.townofmammothlakes.ca.gov subject to staff’s ability to post the documents before the meeting.

 

NOTE: This meeting will be conducted pursuant to the provisions of Assembly Bill 361 (AB 361) which amends certain requirements of the Ralph M. Brown Act. You are encouraged to watch this meeting live through the online eSCRIBE system here: https://pub-townofmammothlakes.escribemeetings.com, on the local government cable channel 18, or by utilizing the Zoom link below.

 

ZOOM INFORMATION FOR MLT BOARD MEETINGS

 

Join from a PC, Mac, iPad, iPhone, or Android device:

Please click this URL to join. https://monocounty.zoom.us/s/97273142801

 

Or join by phone:

Dial (for higher quality, dial a number based on your current location):

US: [phone] or [phone] or [phone] or [phone] or [phone] or [phone] Webinar ID: 972 7314 2801 - Callers: To Raise your hand Press *9, to Unmute/Mute Press *6

International numbers available: https://monocounty.zoom.us/u/a7NZ1PrU

 

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1.

CALL TO ORDER

2.

ASSEMBLY BILL 361 (AB 361) FINDINGS

2.1

Discussion and approval of Resolution 2021-01 making findings to allow the Mammoth Lakes Tourism Board to continue to meet virtually during the COVID-19 pandemic declared emergency.

Chair Jeremy Goico discussed the need to approve the resolution making findings to allow MLT to continue to meet virtually during the pandemic.

3.

BOARD MEMBER REPORTS

4.

PUBLIC COMMENTS

Public Comments may be sent via email to the Town of Mammoth Lakes Assistant Clerk before or during the meeting at [email protected] or may be made via Zoom or in person during the meeting in Suite Z.

5.

CONSENT AGENDA

5.1

Approve the minutes of the Regular Meeting of September 9, 2021.

6.

POLICY MATTERS

6.1

Presentation on Summer 2021 Community Host Program

6.2

Presentation on Fall Marketing Campaign

Brief presentation by MLT marketing to show efforts for fall color marketing.

6.3

Restaurant Representative Board Seat Vacancy

Discussion of process and timeline to fill vacant Restaurant Representative Board Seat and formation of 3-member Ad hoc Nominating Committee.  Candidate to fill remaining term left by Michael Ledesma through June 2023.

• Applications accepted until Friday, October 15^th
• Ad hoc Committee interviews to occur the week of October 18^th
• Nominating Committee recommendation at the November 3^rd Board meeting
• New Board Member to be seated at the December 1^st Board meeting

6.4

Formation of Tourism Business Improvement District (TBID) Renewal Ad Hoc Steering Committee

Appoint a four-member group to begin discussions of TBID goals and strategies for September 2023 renewal prior to formation of larger advisory committee of TBID community stakeholders (Spring 2022).

• Board to appoint four members to serve on Ad hoc TBID Steering Committee 

6.5

Air Service Update

Update on air service at Mammoth Yosemite Airport (MMH) and the Eastern Sierra Regional Airport (BIH).

6.6

Shuttle Transportation Request for Qualification (RFQ)

Request for qualifications to provide shuttle services to bring commercial airline passengers from Eastern Sierra Regional Airport (BIH) to Mammoth Lakes was sent to transit companies on Friday, September 24 with a deadline for response of October 15.  MLT will provide a minimum revenue guarantee (MRG) of up to $200,000 for this service based on operating revenues, less expenses.  Requesting Board approval to use up to $200,000 from TBID reserves (if needed) to provide service.

• Board discussion and VOTE to approve MRG funding allocation

6.7

Financial Reports

Receive an update regarding the financial health of Mammoth Lakes Tourism and the results of the previous month for Transient Occupancy Tax (TOT), Tourism Business Improvement District (TBID) and current account balances.

7.

DEPARTMENT UPDATES

A brief recap of past, current, and future efforts of each department. – 5 minutes each

7.1

International Sales

Receive an update on international sales from Director of Sales and International Marketing Michael Vanderhurst. 

7.2

Communications

Receive an update on communications activities from Director of Communications Lara Kaylor. 

7.3

Marketing

Receive an update on marketing from Director of Marketing Brian Wright.

7.4

Digital Marketing

Receive an update on digital marketing activities from Senior Content Marketing Manager Meghan Miranda.

7.5

Special Events

Receive an update regarding special events from Special Events Manager Dakota Snider.

7.6

Local Marketing

Receive an update regarding local marketing activities from Local Marketing Manager Rebecca Davison.

7.7

Social Media

Receive an update regarding social media activities from Social Media Coordinator Sarah Wallock.

8.

OTHER STANDING UPDATES

8.1

Mammoth Resorts Update - Eric Clark 

Brief update on Mammoth Mountain news, activity, and operations.

8.2

Mammoth Lakes Chamber of Commerce Update - Jeremy Goico 

Brief update on Mammoth Lakes Chamber of Commerce news, activity, and operations.

8.3

Town Council Update - Lynda Salcido

Brief update on Town Council news, activity, and operations.

9.

ADJOURNMENT

The meeting will be adjourned to the next regular meeting scheduled to be held on November 3, 2021.