Mammoth Lakes Tourism Board Agenda

-
437 Old Mammoth Road, Suite Z, Mammoth Lakes
Members of the Board
  • Chair Jeremy Goico,
  • Vice Chair Pat Foster,
  • Treasurer John Morris,
  • Secretary Jess Karell,
  • Board Member Lynda Salcido,
  • Board Member Eric Clark,
  • Board Member John Mendel,
  • and Board Member Larry Crabb

NOTE: In compliance with the Americans with Disabilities Act, if you need special assistance to participate in this meeting, please contact the Town of Mammoth Lakes at (760) 965-3600. Notification 48 hours prior to the meeting will enable the Town to make reasonable arrangements to ensure accessibility to this meeting. (28 CFR 13.102-35.104 ADA Title II)

 

NOTE: Materials related to an item on this agenda submitted after distribution of the agenda packet are available for public inspection in the Town Offices located at 437 Old Mammoth Road, Suite 230 during normal business hours. Such documents are also available on the Town of Mammoth Lakes website at www.townofmammothlakes.ca.gov subject to staff’s ability to post the documents before the meeting.

 

NOTE: This meeting will be conducted pursuant to the provisions of Assembly Bill 361 (AB 361) which amends certain requirements of the Ralph M. Brown Act. You are encouraged to watch this meeting live through the online eSCRIBE system here: https://pub-townofmammothlakes.escribemeetings.com, on the local government cable channel 18, or by utilizing the Zoom link below.

 

ZOOM INFORMATION FOR MLT BOARD MEETINGS

 

Join from a PC, Mac, iPad, iPhone, or Android device:

Please click this URL to join. https://monocounty.zoom.us/s/97273142801

 

Or join by phone:

Dial (for higher quality, dial a number based on your current location):

US: +1 669 900 6833 or +1 346 248 7799 or +1 253 215 8782 or +1 312 626 6799 or +1 646 876 9923 or +1 301 715 8592 Webinar ID: 972 7314 2801 - Callers: To Raise your hand Press *9, to Unmute/Mute Press *6

International numbers available: https://monocounty.zoom.us/u/a7NZ1PrU

 


Public Comments may be sent via email to the Town of Mammoth Lakes Assistant Clerk before or during the meeting at [email protected] or may be made via Zoom or in person during the meeting in Suite Z.

Brief presentation by MLT marketing to show efforts for fall color marketing.

Discussion of process and timeline to fill vacant Restaurant Representative Board Seat and formation of 3-member Ad hoc Nominating Committee.  Candidate to fill remaining term left by Michael Ledesma through June 2023.

  • Applications accepted until Friday, October 15th
  • Ad hoc Committee interviews to occur the week of October 18th
  • Nominating Committee recommendation at the November 3rd Board meeting
  • New Board Member to be seated at the December 1st Board meeting

Appoint a four-member group to begin discussions of TBID goals and strategies for September 2023 renewal prior to formation of larger advisory committee of TBID community stakeholders (Spring 2022).

  • Board to appoint four members to serve on Ad hoc TBID Steering Committee 

Update on air service at Mammoth Yosemite Airport (MMH) and the Eastern Sierra Regional Airport (BIH).

Request for qualifications to provide shuttle services to bring commercial airline passengers from Eastern Sierra Regional Airport (BIH) to Mammoth Lakes was sent to transit companies on Friday, September 24 with a deadline for response of October 15.  MLT will provide a minimum revenue guarantee (MRG) of up to $200,000 for this service based on operating revenues, less expenses.  Requesting Board approval to use up to $200,000 from TBID reserves (if needed) to provide service.

  • Board discussion and VOTE to approve MRG funding allocation

Receive an update regarding the financial health of Mammoth Lakes Tourism and the results of the previous month for Transient Occupancy Tax (TOT), Tourism Business Improvement District (TBID) and current account balances.

A brief recap of past, current, and future efforts of each department. – 5 minutes each

Receive an update on international sales from Director of Sales and International Marketing Michael Vanderhurst. 

Receive an update on communications activities from Director of Communications Lara Kaylor. 

Receive an update on marketing from Director of Marketing Brian Wright.

Receive an update on digital marketing activities from Senior Content Marketing Manager Meghan Miranda.

Receive an update regarding special events from Special Events Manager Dakota Snider.

Receive an update regarding local marketing activities from Local Marketing Manager Rebecca Davison.

Receive an update regarding social media activities from Social Media Coordinator Sarah Wallock.

Brief update on Mammoth Mountain news, activity, and operations.

Brief update on Mammoth Lakes Chamber of Commerce news, activity, and operations.

Brief update on Town Council news, activity, and operations.

The meeting will be adjourned to the next regular meeting scheduled to be held on November 3, 2021.