Mammoth Lakes Tourism Board Agenda

Wednesday, September 07, 2022 at 1:00 P.m. - 3:30 P.m.

437 Old Mammoth Road, Suite Z, Mammoth Lakes

Members of the Board

• Chair Jeremy Goico, 
• Vice Chair Pat Foster, 
• Treasurer John Morris, 
• Secretary John Mendel, 
• Board Member Eric Clark, 
• Board Member Larry Crabb, 
• Board Member Deb Radcliff, 
• Board Member Bill Sauser, 
• and Board Member Darlene Magner

NOTE: In compliance with the Americans with Disabilities Act, if you need special assistance to participate in this meeting, please contact the Town of Mammoth Lakes at [phone]. Notification 48 hours prior to the meeting will enable the Town to make reasonable arrangements to ensure accessibility to this meeting. (28 CFR 13.102-35.104 ADA Title II)

 

NOTE: Materials related to an item on this agenda submitted after distribution of the agenda packet are available for public inspection in the Town Offices located at 437 Old Mammoth Road, Suite 230 during normal business hours. Such documents are also available on the Town of Mammoth Lakes website at www.townofmammothlakes.ca.gov subject to staff’s ability to post the documents before the meeting.

 

NOTE:  You may attend this meeting in person, or watch it live through the online eSCRIBE system here: https://pub-townofmammothlakes.escribemeetings.com, on the local government cable channel 18, or by utilizing the Zoom link below.

 

ZOOM INFORMATION FOR MLT BOARD MEETINGS

 

Join from a PC, Mac, iPad, iPhone, or Android device:

Please click this URL to join. https://monocounty.zoom.us/s/97273142801

 

Or join by phone:

Dial (for higher quality, dial a number based on your current location):

US: [phone] or [phone] or [phone] or [phone] or [phone] or [phone] Webinar ID: 972 7314 2801 - Callers: To Raise your hand Press *9, to Unmute/Mute Press *6

International numbers available: https://monocounty.zoom.us/u/a7NZ1PrU

 

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1.

CALL TO ORDER AND ROLL CALL

2.

BOARD MEMBER REPORTS

3.

PUBLIC COMMENTS

Public Comments may be sent via email to the Town of Mammoth Lakes Assistant Clerk before or during the meeting at or may be made via Zoom or in person during the meeting in Suite Z.

4.

CONSENT AGENDA

4.1

Approve the minutes of the Regular Meeting of August 3, 2022.

5.

POLICY MATTERS

5.1

Air Service Update & Additional Subsidy Funding Request

Brief recap of summer 2022 air service and projection for winter 2022-23 service for both MMH and BIH.  MLT request for up to $225,000 commitment to Advanced Airlines MMH 2022-23 winter subsidy. Board discussion and vote on approving up to $225,000 in additional TBID reserve funds for Advanced Airlines subsidy for winter 2022-23 at MMH.

5.2

Bishop Airport Renaming Proposal

The Inyo County Supervisors have asked MLT and other air service stakeholders to review a proposal from a Bishop citizen to rename the Bishop Airport “Bishop - Dave McCoy Airport”.  Board discussion and vote to support the proposed name change, or not.

5.3

TBID Renewal Update

Update and timeline on the renewal process for the TBID.  Recommendation to begin petition period in October.

5.4

Outsourcing HR Solution

Announcement of MLT working with Insperity on human resources support moving forward on HR, payroll processing, employee benefits, compliance and more.

5.5

Executive Director Annual Performance Review

Annual performance review for MLT Executive Director. Board discussion and vote on any merit increase and/or performance bonus earned.

5.6

Financial Reports

Receive an update regarding the financial health of the Mammoth Lakes Tourism and the results of the previous month for Transient Occupancy Tax (TOT), Tourism Business Improvement District (TBID) and current account balances.

Request the MLT Board appoint a three-member ad hoc TBID Appeal Committee for a restaurant appeal – Board to select three members to hear appeal.

 

6.

DEPARTMENT UPDATES

A brief recap of past, current, and future efforts of each department. – 5 minutes each

 

6.1

International Sales

Receive an update on international sales from Director of Sales and International Marketing Michael Vanderhurst. 

6.2

Communications

Receive an update on communications activities from Director of Content, Communications and Public Relations Lara Kaylor. 

6.3

Marketing

Receive an update on marketing from Director of Marketing Brian Wright.

6.4

Special Events and Social Media

Receive an update regarding special events and social media from Senior Manager of Marketing and Events Dakota Snider.

6.5

Local Marketing

Receive an update regarding local marketing activities from Marketing Manager Emily Bryant. 

6.6

Social Media

Receive an update regarding social media marketing efforts from Digital Marketing Coordinator Patrick Griley.

7.

OTHER STANDING UPDATES

7.1

Mammoth Resorts Update - Eric Clark 5 minutes

Brief update on Mammoth Mountain news, activity, and operations.

7.2

Mammoth Lakes Chamber of Commerce Update - Jeremy Goico 5 minutes

Brief update on Mammoth Lakes Chamber of Commerce news, activity, and operations.

7.3

Town Council Update - Bill Sauser 5 minutes

Brief update on Town Council news, activity, and operations.

8.

ADJOURNMENT

The meeting will be adjourned to the next regular rescheduled meeting to be held on Thursday, October 6, 2022.