Mammoth Lakes Tourism Board Agenda

Wednesday, March 02, 2022 at 1:00 P.m. - 3:00 P.m.

437 Old Mammoth Road, Suite Z, Mammoth Lakes

Members of the Board

• Chair Jeremy Goico,
• Vice Chair Pat Foster,
• Treasurer John Morris,
• Secretary John Mendel,
• Board Member Eric Clark,
• Board Member Larry Crabb,
• Board Member Deb Radcliff,
• Board Member Bill Sauser,
• and Board Member Darlene Magner

NOTE: In compliance with the Americans with Disabilities Act, if you need special assistance to participate in this meeting, please contact the Town of Mammoth Lakes at [phone]. Notification 48 hours prior to the meeting will enable the Town to make reasonable arrangements to ensure accessibility to this meeting. (28 CFR 13.102-35.104 ADA Title II)

 

NOTE: Materials related to an item on this agenda submitted after distribution of the agenda packet are available for public inspection in the Town Offices located at 437 Old Mammoth Road, Suite 230 during normal business hours. Such documents are also available on the Town of Mammoth Lakes website at www.townofmammothlakes.ca.gov subject to staff’s ability to post the documents before the meeting.

 

NOTE: This meeting will be conducted pursuant to the provisions of Assembly Bill 361 (AB 361) which amends certain requirements of the Ralph M. Brown Act. You are encouraged to watch this meeting live through the online eSCRIBE system here: https://pub-townofmammothlakes.escribemeetings.com, on the local government cable channel 18, or by utilizing the Zoom link below.

 

ZOOM INFORMATION FOR MLT BOARD MEETINGS

 

Join from a PC, Mac, iPad, iPhone, or Android device:

Please click this URL to join. https://monocounty.zoom.us/s/97273142801

 

Or join by phone:

Dial (for higher quality, dial a number based on your current location):

US: [phone] or [phone] or [phone] or [phone] or [phone] or [phone] Webinar ID: 972 7314 2801 - Callers: To Raise your hand Press *9, to Unmute/Mute Press *6

International numbers available: https://monocounty.zoom.us/u/a7NZ1PrU

 

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1.

CALL TO ORDER AND ROLL CALL

2.

BOARD MEMBER REPORTS

3.

PUBLIC COMMENTS

Public Comments may be sent via email to the Town of Mammoth Lakes Assistant Clerk before or during the meeting at or may be made via Zoom or in person during the meeting in Suite Z.

4.

CONSENT AGENDA

4.1

Adopt Resolution 2022-03 to Allow for Virtual Board Meetings to Continue During the Covid-19 Pandemic Declared Emergency

4.2

Approve the minutes of the Regular Meeting of February 2, 2022

5.

POLICY MATTERS

5.1

Welcome new Board Member Darlene Magner representing Lodging

5.2

Board discussion and action regarding holding in-person Board meetings in Suite Z, via Zoom or a Hybrid option

5.3

MLT 2022-23 Fiscal Year Strategy and Goal Setting

Discussion with the Board on high level strategies for MLT to focus on and build budgets and plans to support the 2022-23 fiscal year. Provide consensus to MLT staff regarding direction for proposed goals and strategies (vote if needed).

5.4

Air Service Update - Update on air service performance and booking pace for the Mammoth Yosemite Airport (MMH) and the Eastern Sierra Regional Airport (BIH)

5.5

Financial Reports

Receive an update regarding the financial health of the Mammoth Lakes Tourism and the results of the previous month for Transient Occupancy Tax (TOT), Tourism Business Improvement District (TBID) and current account balances.

6.

DEPARTMENT UPDATES

A brief recap of past, current, and future efforts of each department. – 5 minutes each

6.1

International Sales

Receive an update on international sales from Director of Sales and International Marketing Michael Vanderhurst. 

6.2

Communications

Receive an update on communications activities from Director of Communications and Content Lara Kaylor. 

6.3

Marketing

Receive an update on marketing from Director of Marketing Brian Wright.

6.4

Special Events and Social Media

Receive an update regarding special events and social media from Senior Manager of Marketing and Events Dakota Snider.

7.

OTHER STANDING UPDATES

7.1

Mammoth Resorts Update - Eric Clark 5 minutes

Brief update on Mammoth Mountain news, activity, and operations.

7.2

Mammoth Lakes Chamber of Commerce Update - Jeremy Goico 5 minutes

Brief update on Mammoth Lakes Chamber of Commerce news, activity, and operations.

7.3

Town Council Update - Bill Sauser 5 minutes

Brief update on Town Council news, activity, and operations.

8.

ADJOURNMENT

The meeting will be adjourned to the next regular meeting scheduled to be held on April 6, 2022.