Mammoth Lakes Tourism Board Agenda

Wednesday, April 05, 2023 at 1:00 P.m. - 3:00 P.m.

437 Old Mammoth Road, Suite Z, Mammoth Lakes

Members of the Board

• Chair Jeremy Goico, 
• Vice Chair Pat Foster, 
• Treasurer John Morris, 
• Secretary John Mendel, 
• Board Member Eric Clark, 
• Board Member Deb Radcliff, 
• Board Member Bill Sauser, 
• and Board Member Darlene Magner 

NOTE: Board Member Deb Radcliff will attend the meeting remotely from the following address: 2501 Alton Pkwy., Irvine 92614

 

NOTE: In compliance with the Americans with Disabilities Act, if you need special assistance to participate in this meeting, please contact the Town of Mammoth Lakes at [phone]. Notification 48 hours prior to the meeting will enable the Town to make reasonable arrangements to ensure accessibility to this meeting. (28 CFR 13.102-35.104 ADA Title II)

 

NOTE: Materials related to an item on this agenda submitted after distribution of the agenda packet are available for public inspection in the Town Offices located at 437 Old Mammoth Road, Suite 230 during normal business hours. Such documents are also available on the Town of Mammoth Lakes website at www.townofmammothlakes.ca.gov subject to staff’s ability to post the documents before the meeting.

 

NOTE:  You may attend this meeting in person, or watch it live through the online eSCRIBE system here: https://pub-townofmammothlakes.escribemeetings.com, on the local government cable channel 18, or by utilizing the Zoom link below.

 

ZOOM INFORMATION FOR MLT BOARD MEETINGS

 

Join from a PC, Mac, iPad, iPhone, or Android device:

Please click this URL to join. https://monocounty.zoom.us/s/97273142801

 

Or join by phone:

Dial (for higher quality, dial a number based on your current location):

US: [phone] or [phone] or [phone] or [phone] or [phone] or [phone] Webinar ID: 972 7314 2801 - Callers: To Raise your hand Press *9, to Unmute/Mute Press *6

International numbers available: https://monocounty.zoom.us/u/a7NZ1PrU

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1.

CALL TO ORDER AND ROLL CALL

2.

BOARD MEMBER REPORTS

3.

PUBLIC COMMENTS

Public Comments may be sent via email to the Town of Mammoth Lakes Assistant Clerk before or during the meeting at or may be made via Zoom or in person during the meeting in Suite Z. All comments will be limited to a speaking time of three minutes.

4.

CONSENT AGENDA

4.1

Approve the minutes of the Regular Meeting of March 1, 2023

4.2

Approve the minutes of the Special Meeting of March 21, 2023.

5.

POLICY MATTERS

5.1

Upcoming Terms on MLT Board Seats

Review of upcoming board seats and process: Restaurant seat – incumbent Deb Radcliff,  At-large seat – currently vacant. 

5.2

Air Service Update - Update on air service to Mammoth Yosemite Airport (MMH) and Bishop Airport (BIH) for winter 2022-23 and summer 2023

5.3

Tourism Business Improvement District (TBID) Renewal Update

Report on the TBID renewal efforts and timeline, and Board discussion on TBID renewal process

5.4

Financial Reports

Receive an update regarding the financial health of the Mammoth Lakes Tourism and the results of the previous month for Transient Occupancy Tax (TOT), Tourism Business Improvement District (TBID) and current account balances

5.5

MLT 2023-24 Deliverables

Board discussion on proposed 2023-24 strategic direction for Mammoth Lakes Tourism

6.

DEPARTMENT UPDATES

6.1

International Sales

Receive an update on international efforts from Director of Sales and International Marketing Michael Vanderhurst. 

6.2

Communications

Receive an update on communications activities from Director of Content, Communications and Public Relations Lara Kaylor. 

6.3

Marketing

Receive an update on marketing activities from Director of Marketing Brian Wright.

6.4

Special Events and Social Media

Receive an update regarding special events and social media from Senior Manager of Marketing and Events Dakota Snider.

6.5

Local Marketing

Receive an update regarding local marketing efforts from Marketing Manager Emily Bryant. 

6.6

Social Media

Receive an update regarding social media marketing efforts from Digital Marketing Coordinator Patrick Griley.

7.

OTHER STANDING UPDATES

7.1

Mammoth Resorts Update - Eric Clark

Brief update on Mammoth Mountain news, activity, and operations.

7.2

Mammoth Lakes Chamber of Commerce Update - Jeremy Goico 

Brief update on Mammoth Lakes Chamber of Commerce news, activity, and operations.

7.3

Town Council Update - Bill Sauser 

Brief update on Town Council news, activity, and operations.

8.

CLOSED SESSION

8.1

CONFERENCE WITH LEGAL COUNSEL- EXISTING LITIGATION

(Paragraph 1 of subdivision (d) of Section 54956.9) Name of case: Main Street Taxpayer Association v. Mammoth Lakes Tourism.

9.

ANNOUNCEMENT OF ACTION TAKEN AFTER CLOSED SESSION

10.

ADJOURNMENT

The meeting will be adjourned to a joint meeting with the Town Council on April 5, 2023 at 4:00 p.m.to discuss the TBID Renewal. The Board's next regular meeting is scheduled to be held on May 3, 2023.