Mammoth Lakes Tourism Board AgendaWednesday, April 03, 2024 at 1:00 P.m. - 3:30 P.m.437 Old Mammoth Road, Suite Z, Mammoth LakesMembers of the BoardChair Pat Foster, Vice Chair Eric Clark, Treasurer John Morris, Secretary John Mendel, Board Member John Wentworth, Board Member Darlene Magner, Board Member Tom Parker, Board Member Kirk Wallace, and Board Member Cristi Quesada-Costa NOTE: In compliance with the Americans with Disabilities Act, if you need special assistance to participate in this meeting, please contact the Town of Mammoth Lakes at (760) 965-3600. Notification 48 hours prior to the meeting will enable the Town to make reasonable arrangements to ensure accessibility to this meeting. (28 CFR 13.102-35.104 ADA Title II) NOTE: Materials related to an item on this agenda submitted after distribution of the agenda packet are available for public inspection in the Town Offices located at 437 Old Mammoth Road, Suite 230 during normal business hours. Such documents are also available on the Town of Mammoth Lakes website at www.townofmammothlakes.ca.gov subject to staff’s ability to post the documents before the meeting. NOTE: You may attend this meeting in person, or watch it live through the online eSCRIBE system here: https://pub-townofmammothlakes.escribemeetings.com, on the local government cable channel 18, or by utilizing the Zoom link below. ZOOM INFORMATION FOR MLT BOARD MEETINGS Join from a PC, Mac, iPad, iPhone, or Android device: Please click this URL to join. https://monocounty.zoom.us/s/97273142801 Or join by phone: Dial (for higher quality, dial a number based on your current location): US: +1 669 900 6833 or +1 346 248 7799 or +1 253 215 8782 or +1 312 626 6799 or +1 646 876 9923 or +1 301 715 8592 Webinar ID: 972 7314 2801 - Callers: To Raise your hand Press *9, to Unmute/Mute Press *6 International numbers available: https://monocounty.zoom.us/u/a7NZ1PrU1.CALL TO ORDER AND ROLL CALL 2.BOARD MEMBER REPORTS 3.PUBLIC COMMENTS Public Comments may be sent via email to the Town of Mammoth Lakes Assistant Clerk before or during the meeting at clerk@townofmammothlakes.ca.gov or may be made via Zoom or in person during the meeting in Suite Z. All comments will be limited to a speaking time of three minutes.4.CONSENT AGENDA 4.1Approve the minutes of the Regular Meeting of March 6, 2024 1.Attachment 4.1.1 - MLT 3.6.2024 DRAFT Minutes.pdf5.POLICY MATTERS 5.1Winter Air Service Update - Update on bookings for both MMH and BIH Airports 1.Attachment 5.1.1 - Air Service Update 4-3-24.pdf5.2MLT Fiscal Year 2024/25 Draft Deliverables - Discussion with the Board regarding MLT’s deliverables for the Fiscal Year 2024-25. Board to vote to approve the presented deliverables 1.Attachment 5.2.1 - MLT FY24-25 Draft Deliverables.pdf5.3Financial Reports 1.Attachment 5.3.1 - MLT Financial Report 4-3-24.pdf2.Attachment 5.3.2 - TOT for February 2024.pdf3.Attachment 5.3.3 - TBID for February 2024.pdfReceive an update regarding the financial health of the Mammoth Lakes Tourism and the results of the previous month for Transient Occupancy Tax (TOT), Tourism Business Improvement District (TBID) and current account balances6.DEPARTMENT UPDATES 6.1International Sales Receive an update on international efforts from Director of Sales and International Marketing Michael Vanderhurst. 6.2Communications Receive an update on communications activities from Director of Content, Communications and Public Relations Lara Kaylor. 6.3Marketing Receive an update on marketing activities from Director of Marketing Sarah Winters.6.4Local Marketing Receive an update regarding local marketing efforts from Marketing Manager Emily Bryant. 6.5Digital Marketing Receive an update regarding digital marketing efforts and social media from Digital Marketing Manager Samantha Lindberg.7.OTHER STANDING UPDATES 7.1Mammoth Resorts Update - Eric Clark Brief update on Mammoth Mountain news, activity, and operations.7.2Mammoth Lakes Chamber of Commerce Update - Tom Parker Brief update on Mammoth Lakes Chamber of Commerce news, activity, and operations.7.3Town Council Update - John Wentworth Brief update on Town Council news, activity, and operations.8.ADJOURNMENT The meeting will be adjourned to the next regular meeting scheduled to be held on May 1, 2024.No Item Selected This item has no attachments.1.Attachment 4.1.1 - MLT 3.6.2024 DRAFT Minutes.pdf1.Attachment 5.1.1 - Air Service Update 4-3-24.pdf1.Attachment 5.2.1 - MLT FY24-25 Draft Deliverables.pdf1.Attachment 5.3.1 - MLT Financial Report 4-3-24.pdf2.Attachment 5.3.2 - TOT for February 2024.pdf3.Attachment 5.3.3 - TBID for February 2024.pdf