Mammoth Lakes Tourism Board Agenda

Wednesday, July 07, 2021 at 1:00 P.m. - 4:00 P.m.

437 Old Mammoth Road, Suite Z, Mammoth Lakes

Members of the Board

• Chair John Morris,
• Vice Chair Jeremy Goico,
• Secretary Michael Ledesma,
• Board Member Lynda Salcido,
• Board Member Eric Clark,
• Board Member Jess Karell,
• Board Member Pat Foster,
• Board Member John Mendel,
• and Board Member Larry Crabb

NOTE: In compliance with the Americans with Disabilities Act, if you need special assistance to participate in this meeting, please contact the Town of Mammoth Lakes at [phone]. Notification 48 hours prior to the meeting will enable the Town to make reasonable arrangements to ensure accessibility to this meeting. (28 CFR 13.102-35.104 ADA Title II)

 

NOTE: Materials related to an item on this agenda submitted after distribution of the agenda packet are available for public inspection in the Town Offices located at 437 Old Mammoth Road, Suite 230 during normal business hours. Such documents are also available on the Town of Mammoth Lakes website at www.townofmammothlakes.ca.gov subject to staff’s ability to post the documents before the meeting.

 

NOTE: This meeting will be conducted pursuant to the provisions of the Governor's Executive Order which suspends certain requirements of the Ralph M. Brown Act. You are encouraged to watch this meeting live through the online eSCRIBE system here: https://pub-townofmammothlakes.escribemeetings.com, on the local government cable channel 18, or by utilizing the Zoom link below.

 

ZOOM INFORMATION FOR MLT BOARD MEETINGS

 

Join from a PC, Mac, iPad, iPhone, or Android device:

Please click this URL to join. https://monocounty.zoom.us/s/97273142801

 

Or join by phone:

Dial (for higher quality, dial a number based on your current location):

US: [phone] or [phone] or [phone] or [phone] or [phone] or [phone] Webinar ID: 972 7314 2801 - Callers: To Raise your hand Press *9, to Unmute/Mute Press *6

International numbers available: https://monocounty.zoom.us/u/a7NZ1PrU

 

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1.

CALL TO ORDER

2.

BOARD MEMBER REPORTS

3.

PUBLIC COMMENTS

Public Comments may be sent via email to the Town of Mammoth Lakes Assistant Clerk before or during the meeting at [email protected] or may be made via Zoom or in person during the meeting in Suite Z.

4.

CONSENT AGENDA

4.1

Approve the minutes of the Regular Meeting of June 2, 2021

5.

POLICY MATTERS

5.1

Presentation – Sustainable Recreation and Tourism Initiative - John Wentworth

Brief update on the Sustainable Recreation Tourism Initiative (SRTI) efforts.

5.2

Welcome New Board Member Larry Crab

Larry Crabb joins the Board as our new At-Large Member.

5.3

MLT Board Executive Committee Selections– John Morris

Board discussion and approval of appointment of Chair, Vice Chair, Treasurer and Secretary to the MLT Board Executive Committee. 

5.4

Marketing Presentation – Meghan Miranda, Molly Horner & Dakota Snider

Update on current MLT visitor education and stewardship efforts.

5.5

Budget Discussion – John Morris

Board discussion on possible adjustment recommendation by Town of Mammoth Lakes Town Manager Dan Holler.

5.6

Financial Reports - John Urdi

Receive an update regarding the financial health of Mammoth Lakes Tourism and the results of the previous month for Transient Occupancy Tax (TOT), Tourism Business Improvement District (TBID) and current account balances.

5.7

Tourism Business Improvement District (TBID) Appeal Panel Request

Request for three Board Members to participate in an ad hoc TBID appeal for a retail business.

6.

DEPARTMENT UPDATES

A brief recap of past, current, and future efforts of each department. – 5 minutes each

6.1

International Sales

Receive and update on international sales from Director of Sales and International Marketing Michael Vanderhurst.

6.2

Communications

Receive and update on communications activities from Director of Communications Lara Kaylor.

6.3

Digital Marketing

Receive and update on digital marketing activities from Senior Content Marketing Manager Meghan Miranda.

6.4

Local Marketing

Receive an update regarding local marketing activities from Local Marketing Manager Molly Horner.

6.5

Social Media/Events

Receive an update regarding social media activities from Digital Marketing Coordinator/Special Events Manager Dakota Snider.

7.

OTHER STANDING UPDATES

7.1

Mammoth Resorts Update - Eric Clark 5 minutes

Brief update on Mammoth Mountain news, activity, and operations.

7.2

Mammoth Lakes Chamber of Commerce Update - Jeremy Goico 5 minutes

Brief update on Mammoth Lakes Chamber of Commerce news, activity, and operations.

7.3

Town Council Update - Lynda Salcido 5 minutes

Brief update on Town Council news, activity, and operations.

8.

ADJOURNMENT

The meeting will be adjourned to the next regular meeting scheduled to be held on August 4, 2021.