Mammoth Lakes Tourism Board Agenda

Wednesday, February 02, 2022 at 1:00 P.m. - 3:00 P.m.

437 Old Mammoth Road, Suite Z, Mammoth Lakes

Members of the Board

• Chair Jeremy Goico,
• Vice Chair Pat Foster,
• Treasurer John Morris,
• Secretary John Mendel,
• Board Member Eric Clark,
• Board Member Larry Crabb,
• Board Member Deb Radcliff,
• and Board Member Bill Sauser

NOTE: In compliance with the Americans with Disabilities Act, if you need special assistance to participate in this meeting, please contact the Town of Mammoth Lakes at [phone]. Notification 48 hours prior to the meeting will enable the Town to make reasonable arrangements to ensure accessibility to this meeting. (28 CFR 13.102-35.104 ADA Title II)

 

NOTE: Materials related to an item on this agenda submitted after distribution of the agenda packet are available for public inspection in the Town Offices located at 437 Old Mammoth Road, Suite 230 during normal business hours. Such documents are also available on the Town of Mammoth Lakes website at www.townofmammothlakes.ca.gov subject to staff’s ability to post the documents before the meeting.

 

NOTE: This meeting will be conducted pursuant to the provisions of Assembly Bill 361 (AB 361) which amends certain requirements of the Ralph M. Brown Act. You are encouraged to watch this meeting live through the online eSCRIBE system here: https://pub-townofmammothlakes.escribemeetings.com, on the local government cable channel 18, or by utilizing the Zoom link below.

 

ZOOM INFORMATION FOR MLT BOARD MEETINGS

 

Join from a PC, Mac, iPad, iPhone, or Android device:

Please click this URL to join. https://monocounty.zoom.us/s/97273142801

 

Or join by phone:

Dial (for higher quality, dial a number based on your current location):

US: [phone] or [phone] or [phone] or [phone] or [phone] or [phone] Webinar ID: 972 7314 2801 - Callers: To Raise your hand Press *9, to Unmute/Mute Press *6

International numbers available: https://monocounty.zoom.us/u/a7NZ1PrU

 

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1.

CALL TO ORDER AND ROLL CALL

2.

BOARD MEMBER REPORTS

3.

PUBLIC COMMENTS

Public Comments may be sent via email to the Town of Mammoth Lakes Assistant Clerk before or during the meeting at or may be made via Zoom or in person during the meeting in Suite Z.

4.

CONSENT AGENDA

4.1

Adopt Resolution 2022-02 to Allow for Virtual Board Meetings to Continue During the Covid-19 Pandemic Declared Emergency

4.2

Approve the minutes of the Regular Meeting of January 5, 2022

5.

POLICY MATTERS

5.1

Lodging Committee recommendation of open Board seat - Appointee will fill remainder of Jess Karell’s one-year term through June 2022. Lodging Committee recommendation, discussion, and VOTE to approve seat

5.2

Fall Media Performance Report, Brian Wright - Report on the effectiveness and response to our Fall 2021 ad campaign

5.3

MLT Joint Meeting with Town Council Recap - Brief recap of our first quarterly meeting with Town Council to discuss MLT’s scope of services, funding discussions and planning for the 2022-23 fiscal year

5.4

Budget Variance Presentation, MLT Directors - Brief presentation on budget +/- variances through Q2 (July 2021 – December 2021)

5.5

Air Service Update - Update on air service performance and booking pace for both MMH and BIH airports

5.6

Financial Reports - Receive an update regarding the financial health of the Mammoth Lakes Tourism and the results of the previous month for Transient Occupancy Tax (TOT), Tourism Business Improvement District (TBID) and current account balances.

6.

DEPARTMENT UPDATES

A brief recap of past, current, and future efforts of each department. – 5 minutes each

6.1

International Sales

Receive an update on international sales from Director of Sales and International Marketing Michael Vanderhurst. 

6.2

Communications

Receive an update on communications activities from Director of Communications Lara Kaylor. 

6.3

Marketing

Receive an update on marketing from Director of Marketing Brian Wright.

6.4

Special Events and Social Media

Receive an update regarding special events and social media from Senior Marketing Manager Dakota Snider.

7.

OTHER STANDING UPDATES

7.1

Mammoth Resorts Update - Eric Clark 5 minutes

Brief update on Mammoth Mountain news, activity, and operations.

7.2

Mammoth Lakes Chamber of Commerce Update - Jeremy Goico 5 minutes

Brief update on Mammoth Lakes Chamber of Commerce news, activity, and operations.

7.3

Town Council Update - Bill Sauser 5 minutes

Brief update on Town Council news, activity, and operations.

8.

ADJOURNMENT

The meeting will be adjourned to the next regular meeting scheduled to be held on March 2, 2022.