Mammoth Lakes Tourism Board Agenda

Monday, December 09, 2024 at 1:30 P.m. - 3:30 P.m.

437 Old Mammoth Road, Suite Z, Mammoth Lakes

Members of the Board

• Chair Pat Foster, 
• Vice Chair Eric Clark, 
• Treasurer John Morris, 
• Secretary John Mendel, 
• Board Member John Wentworth, 
• Board Member Tom Parker, 
• Board Member Kirk Wallace, 
• Board Member Cristi Quesada-Costa, 
• and Board Member Mary Beth Ericson 

 

 

NOTE: In compliance with the Americans with Disabilities Act, if you need special assistance to participate in this meeting, please contact the Town of Mammoth Lakes at [phone]. Notification 48 hours prior to the meeting will enable the Town to make reasonable arrangements to ensure accessibility to this meeting. (28 CFR 13.102-35.104 ADA Title II)

 

NOTE: Materials related to an item on this agenda submitted after distribution of the agenda packet are available for public inspection in the Town Offices located at 437 Old Mammoth Road, Suite 230 during normal business hours. Such documents are also available on the Town of Mammoth Lakes website at www.townofmammothlakes.ca.gov subject to staff’s ability to post the documents before the meeting.

 

NOTE:  You may attend this meeting in person, or watch it live through the online eSCRIBE system here: https://pub-townofmammothlakes.escribemeetings.com, on the local government cable channel 18, or by utilizing the Zoom link below.

 

ZOOM INFORMATION FOR MLT BOARD MEETINGS

 

Join from a PC, Mac, iPad, iPhone, or Android device:

Please click this URL to join. https://monocounty.zoom.us/s/97273142801

 

Or join by phone:

Dial (for higher quality, dial a number based on your current location):

US: [phone] or [phone] or [phone] or [phone] or [phone] or [phone] Webinar ID: 972 7314 2801 - Callers: To Raise your hand Press *9, to Unmute/Mute Press *6

International numbers available: https://monocounty.zoom.us/u/a7NZ1PrU

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1.

CALL TO ORDER AND ROLL CALL

2.

BOARD MEMBER REPORTS

3.

PUBLIC COMMENTS

Public Comments may be sent via email to the Town of Mammoth Lakes Assistant Clerk before or during the meeting at or may be made via Zoom or in person during the meeting in Suite Z. All comments will be limited to a speaking time of three minutes.

4.

CONSENT AGENDA

4.1

Approve the minutes of the Regular Meeting of November 6, 2024

5.

POLICY MATTERS

5.1

MLT 2024 Summer/Fall Advertising Recap - Presentation on 2024 summer and fall advertising results

5.2

Winter Air Service Update - Overview of winter 2024-25 service for both Mammoth Yosemite Airport (MMH) and Bishop Airport (BIH)

5.3

Summer Bishop Airport (BIH) Air Service Research 

5.4

Financial Reports

Receive an update regarding the financial health of the Mammoth Lakes Tourism and the results of the previous month for Transient Occupancy Tax (TOT), the Tourism Business Improvement District (TBID) and current account balances.

6.

DEPARTMENT UPDATES

6.1

International Sales

Receive an update on international efforts from Vice President, Global Tourism Michael Vanderhurst. 

6.2

Community Engagement

Receive an update on community engagement efforts from Vice President, Community Engagement Betsy Truax.

6.3

Digital Marketing

Receive an update regarding digital marketing efforts from Digital Marketing Manager Samantha Lindberg.

6.4

Content Marketing

Receive an update regarding content marketing efforts from Content Marketing Manager Laura Wattles.

6.5

Local Marketing

Receive an update regarding local marketing efforts from Local Marketing Manager Emily Bryant.

7.

OTHER STANDING UPDATES

7.1

Mammoth Resorts Update - Eric Clark

Brief update on Mammoth Mountain news, activity, and operations.

7.2

Mammoth Lakes Chamber of Commerce Update - Tom Parker

Brief update on Mammoth Lakes Chamber of Commerce news, activity, and operations.

7.3

Town Council Update - John Wentworth

Brief update on Town Council news, activity, and operations.

8.

ADJOURNMENT

The next regular meeting of the Board is scheduled to be held on Wednesday, January 1, 2025. The Board will have a discussion around rescheduling that meeting since it falls on holiday.