Mammoth Lakes Tourism Board Agenda

Wednesday, November 01, 2023 at 1:00 P.m. - 3:30 P.m.

437 Old Mammoth Road, Suite Z, Mammoth Lakes

Members of the Board

• Chair Pat Foster, 
• Vice Chair Eric Clark, 
• Treasurer John Morris, 
• Secretary John Mendel, 
• Board Member Bill Sauser, 
• Board Member Darlene Magner, 
• Board Member Jess Karell, 
• Board Member Cristi Quesada-Costa, 
• and Board Member Kirk Wallace 

 

 

NOTE: In compliance with the Americans with Disabilities Act, if you need special assistance to participate in this meeting, please contact the Town of Mammoth Lakes at [phone]. Notification 48 hours prior to the meeting will enable the Town to make reasonable arrangements to ensure accessibility to this meeting. (28 CFR 13.102-35.104 ADA Title II)

 

NOTE: Materials related to an item on this agenda submitted after distribution of the agenda packet are available for public inspection in the Town Offices located at 437 Old Mammoth Road, Suite 230 during normal business hours. Such documents are also available on the Town of Mammoth Lakes website at www.townofmammothlakes.ca.gov subject to staff’s ability to post the documents before the meeting.

 

NOTE:  You may attend this meeting in person, or watch it live through the online eSCRIBE system here: https://pub-townofmammothlakes.escribemeetings.com, on the local government cable channel 18, or by utilizing the Zoom link below.

 

ZOOM INFORMATION FOR MLT BOARD MEETINGS

 

Join from a PC, Mac, iPad, iPhone, or Android device:

Please click this URL to join. https://monocounty.zoom.us/s/97273142801

 

Or join by phone:

Dial (for higher quality, dial a number based on your current location):

US: [phone] or [phone] or [phone] or [phone] or [phone] or [phone] Webinar ID: 972 7314 2801 - Callers: To Raise your hand Press *9, to Unmute/Mute Press *6

International numbers available: https://monocounty.zoom.us/u/a7NZ1PrU

---

1.

CALL TO ORDER AND ROLL CALL

2.

BOARD MEMBER REPORTS

3.

PUBLIC COMMENTS

Public Comments may be sent via email to the Town of Mammoth Lakes Assistant Clerk before or during the meeting at or may be made via Zoom or in person during the meeting in Suite Z. All comments will be limited to a speaking time of three minutes.

4.

CONSENT AGENDA

4.1

Approve the minutes of the Regular Meeting of October 4, 2023.

5.

POLICY MATTERS

5.1

Presentation to preview the new www.VisitMammoth.com - Basic walk through of the new website look, functionality, and launch timeline

5.2

Summer Campaign Recap and 2023-24 Annual Plan - Recap of the results of MLT’s summer education and marketing initiatives

5.3

Winter Air Service Update - Update on winter 2023-24 air service for both Mammoth Yosemite and Bishop Airports

5.4

Financial Reports

Receive an update regarding the financial health of the Mammoth Lakes Tourism and the results of the previous month for Transient Occupancy Tax (TOT), Tourism Business Improvement District (TBID) and current account balances.

6.

DEPARTMENT UPDATES

6.1

International Sales

Receive an update on international efforts from Director of Sales and International Marketing Michael Vanderhurst. 

6.2

Communications

Receive an update on communications activities from Director of Content, Communications and Public Relations Lara Kaylor. 

6.3

Marketing

Receive an update on marketing activities from Director of Marketing Sarah Winters.

6.4

Local Marketing

Receive an update regarding local marketing efforts from Marketing Manager Emily Bryant. 

6.5

Digital Marketing

Receive an update regarding digital marketing efforts and social media from Digital Marketing Manager Samantha Lindberg.

7.

OTHER STANDING UPDATES

7.1

Mammoth Resorts Update - Eric Clark

Brief update on Mammoth Mountain news, activity, and operations.

7.2

Mammoth Lakes Chamber of Commerce Update - Jess Karell

Brief update on Mammoth Lakes Chamber of Commerce news, activity, and operations.

7.3

Town Council Update - Bill Sauser 

Brief update on Town Council news, activity, and operations.

8.

CLOSED SESSION

8.1

CONFERENCE WITH LEGAL COUNSEL- EXISTING LITIGATION (Paragraph 1 of subdivision (d) of Section 54956.9) Name of case: Main Street Taxpayer Association v. Mammoth Lakes Tourism.

9.

ANNOUNCEMENT OF ACTION TAKEN IN CLOSED SESSION

10.

ADJOURNMENT

The meeting will be adjourned to the next regular meeting scheduled to be held on Wednesday, December 6, 2023. Staff is working on a joint workshop with Town Council and the MLT Board on December 6th to present MLT's Fiscal Year 2022/23 Report and Annual Tourism Business Improvement District (TBID) Report.